Out of the blocks

Posted on October 11, 2010 by Mike Riddell

The Insatiable Moon has begun its journey into the waters of audience response. We opened in number 14 place at the NZ box office. The good news is that we had better results than both Inception and I Am Love on our first weekend! The bad news is that we need to improve our audience share over this coming week if we’re to achieve the results we’ve all hoped for.

Don’t forget to spread the word and get your friends and rellies along to the film in the next little while. The strategy for the film has always been that of a slow-burner, but that requires that we pick up rapidly from this point forward. Word of mouth is our secret weapon.

Meanwhile, we’re preparing for our grand London premiere tonight!

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